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Olivia Pederson Wants to Pay You to Reduce Your Carbon Footprint
Rakuten meets Nerdwallet for sustainable living

Hi, climate friends đź‘‹
Welcome to the 3rd edition of The Climate Scout!
If you enjoy reading these newsletters, please share it with your friends and network who are interested in climate, startups, investing, and tech!
In today’s digest:
Introducing Sustaio
Detailing their business model, tech, traction and team
Why do we need this now?
How you can help them!
- Angelica đź’ś
Featured Startup: Sustaio

Save Green While Going Green
Sustaio is on a mission to empower humans to achieve climate-smarter living by making it easy to measure, manage, and reduce your household's carbon footprint. They’ll even pay you for it!
đź”— Check them out: sustaio.com

đź“Ť Headquarters
Telluride, Colorado
⚙️ Technology
Sustaio is a consumer technology startup with B2B revenue streams, that empowers people to live climate-smarter by quantifying and incentivizing emissions-reducing behavior.
Sustaio gamifies real-time tracking of your home's carbon and water footprint via utility use and rewards you for making sustainable choices in your everyday life. Everything from turning off a light switch to installing solar panels can earn you credit. Imagine a world where you can unlock better pricing at your favorite brands by reducing your carbon footprint.
đź’˛ Business Model
Sustaio is a double-sided marketplace:
Charging reward brands CPA fees for the customers sent to them
Partnering with high-ticket affiliate partners such as solar providers
🚀 Traction
Total funding: $550,000
Investors: Techstars, Prota Ventures, Telluride Venture Fund, Responsibly Ventures
🤝 Founder

Source: Greg Hope / Telluride News
Olivia Pederson: Founder & CEO
Olivia is a seasoned creative and sustainability expert on a mission to use her expertise in human-centered design, systems thinking, carbon accounting, and behavioral science as a means to build an innovative solution to contribute to solving the climate crisis.
She has over 10 years of experience managing and designing digital experiences and consumer technology. Sustaio was the brainchild of her Master of Arts in Sustainable Design thesis research; this study aimed to quantify a personal comprehensive climate footprint and identify what behavioral practices need to be established to help the majority change habits to reduce our collective impact.

🏢 Why Now?
78% of US consumers say that a sustainable lifestyle is important to them. Meanwhile, the brands these consumers shop with are scrambling to meet their 2030 net-zero promises.
At Sustaio, they’ve created a way for companies to build loyalty and grow revenue through a carbon rewards program.
The voluntary carbon market is projected to be $50 billion by 2030 and at Sustaio, they have minted a new way for companies to reduce their carbon while engaging and growing their customer base.

✨ How Can the Community Help? ✨
Investors: Sustaio is currently fundraising to fuel their growth
Partnerships: If you know a sustainable brand that should be on the rewards marketplace, they are currently onboarding their next cohort of reward partners
Customers - Sustaio 2.0 is live and ready for use. Go sign up to start earning today—it’s free!
The wait is over! GET PAID TO REDUCE YOUR FOOTPRINT. It is super simple to get started:
đź’śCreate an Account at sustaio.com
🔌Connect your utilities
đź’ˇCheck out Actions to #SaveEnergy
💰️#TakeAction to #Reduce and #GetRewarded#earthday2023#launch#signup
— Sustaio (@sustaio)
1:10 PM • Apr 22, 2023

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Made with đź’ś by Angelica @ The Climate Scout
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